Strategy and positioning
I define the space a brand can occupy and the decisions it needs to sustain it.
- Brand positioning
- Strategic planning
- Conceptual identity
Brand strategy · Positioning · Content
Strategy, creativity and brand development for companies and personal brands.
IntelligenceConnectionIntuition
How I work
Strategy is at the heart of every business, every brand and every person who wants to build something of their own.
My work is about seeing what is not always obvious: connecting the dots, reading patterns and finding paths that a brand, a business or a person may not have considered yet.
Then I turn that perspective into a concrete strategy: positioning, narrative, content and decisions that work together rather than moving in separate directions.
What I do
Three ways to build a brand. One strategic point of view.
Narrative and content
I turn strategy into a clear, consistent and recognisable way of communicating.
- Brand storytelling
- Content strategy
- Communication ecosystems
Campaigns and launches
I take an idea from concept to reality, connecting people, messages and execution.
- Communication campaigns
- Product launches
- Project direction
Selected work
Strategy in motion.
Different projects, built around the same question: what does this brand need to move forward with clarity?
Paul Landó
Brand deals · International
Commercial partnerships for a global audience.
Managing proposals, negotiations and relationships with international brands and agencies for one of Paraguay’s most influential true crime channels.
Dafne Santana Alemán
Personal brand · Spain / Latin America
Expertise transformed into a brand, content and products.
Positioning, narrative and communication strategy for an occupational therapist with an active community in Spain and Latin America.
De La Paz Art & Co
Content strategy · Paraguay
A gallery transformed into a brand experience.
Content strategy and development to communicate art, spaces and projects through a consistent, approachable identity.
Marketing · Strategy · Business Development
Professional experience
15+ years connecting brands, markets and people.
In 2019, I founded my first company. At the end of 2021, I closed that chapter and continued independently. Since then, I have worked as a marketing consultant and brand strategist for companies, brands and professionals, combining my own clients with projects developed in partnership with agencies and design studios across Paraguay, the Americas and Europe.
My background also includes regional commercial management as Export Manager for FECOVITA in Paraguay and, since 2020, my role as Brand Deals Manager for Paul Landó’s YouTube channel, developing business opportunities and partnerships with international brands and agencies.
Track record
Experience across industries, markets and scales.
A selection of brands, companies and projects I have worked with throughout my career.
Corporate brands
Coca-ColaKnorrMazzeiAventuraCaja MutualGorostiagaChanganPersonalGullónPropoolFapasaPederzaniPollos KZeroEstancia MendozaSAPOperación Sonrisa ParaguaySDS PartnersUnileverFarmedisPhloxeToroFECOVITAMundaka PostersDe La Paz Art & CoBori BoriImprontaLuryx Duty FreeXCMGGrupo AGVAbbottOnofreDon IgnacioPush CreativeInsite
Personal brands
Paul LandóPaloma AcostaJorge HeiseckeVirna FiorePaola BenítezEn el horno con PetaPuppa CareagaGabi FinesGonzalo FaccasCecilia de la VegaChiara ChirianiMarcelo BurgosDiego GinzoGilda ArrúaJazmín Rodríguez
Collaboration
The team is built around the project.
I work with trusted specialists according to what each brand needs, without unnecessary structures.
Lage Creativa
Design and brand identity
Hey Marilú
Social media design and content
Work together?
Your brand can move forward with more clarity.
If you need direction, strategy or a clearer narrative, let’s talk.
me@sashasalum.com